Brand Yourself

Agents should have the freedom to brand themselves for their business within state requirements The branding focus should not have to be on the brokerage name. Having a personal logo or design helps you to stand out as an agent and sets you apart from the competition. 

​

You should add a professional email signature with your logo and links to your social media. Having a professional email signature will instantly provide your clients with more information about you, looks professional and shows your recipients that you pay attention to details. 

​

Be sure to develop customizable materials such as blog info, mailers, newsletters, open house materials, videos, etc. Combining these marketing materials make for an effective marketing campaign where you are putting your name "out there" in multiple ways.

​

Whether it’s video marketing or social media, keep your brand consistent across all channels so that people will recognize your name.