Setting up your account with Linked is pretty self-explanatory. Here are some things to keep in mind in addition to your basic profile information:
Ask For Endorsements
Direct message others to ask for Endorsements that will go on your Profile. When people view your page and see positive endorsements, it builds trust and confidence that you are who you say you are.
Invite Connections to Follow
Page admins can invite their connections to follow. Click the “Admin Tools” dropdown tab of the upper right corner and select “Invite Connections.”
Post Great Content
Keep your posts professional since LinkedIn is a professional network designed for sharing industry-related information. Keep your post content short as most users view from a phone, and post content to a target audience. Post about industry stats or share points or quotes. Include a Call To Action to get other accounts to engage your post. If you want someone to click a link, message you or leave a comment, ask them to do it. You can also call out to the audience you’re trying to reach, such as “Calling All Creatives.” Always include at least 3 or so hashtags with a relevant photograph or video. As with other types of social media, your quick response helps further your post to more accounts, so respond to comments quickly.
Tag Others in Your Posts
Tag friends, colleagues and team members that will most likely engage you in your posts. Consider tagging Influencers with much larger audiences than you in your posts. If an Influencer responds, your post reach could greatly increase.
Consider LinkedIn Articles
LinkedIn has a communal publishing platform, which allows you to share content with anyone who follows your profile.
Comment and like other’s posts. Not only does this familiarize you with what works well on LinkedIn, it helps get your name out there and connects you with others.
If you are running low on content or ideas to post on your feed, look at “Content Suggestions” under the Content tab of your LinkedIn Page dashboard.
Be sure your Company Page is linked from your profile as your place of employment.
Be sure to upload any state required forms to the “Featured” section.
See Instagram and Facebook links under the Agent Resources tab for more tips.